In most cases, an effective advocacy program requires support from a communications campaign. If beneficial, an issue may have to be brought to public light. The goal would be to attract support from opinion makers and make it a priority for government officials, legislators and regulators.
Our people will use any techniques necessary to generate positive public opinion such as reaching out to targeted publications, education initiatives, drafting by-lined articles, disseminating information through social networks, and promoting articles in broadcast media. They will execute a plan of actions that would be tailored to the overall advocacy strategy.
The plan will take in consideration items as key messages, target audience, deadlines, area coverage and Q&A sheets for key executives. In many projects the communications campaign will precede any advocacy efforts.